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Kaufland Drops at iMapp 2017

We are very excited to be part of  Kaufland’s Campaign “Noul tu traieste fresh”.

We got involved with two Brand Activations using video-mapping as an advertising tool in one of the most awaited events in Romania: Imapp Bucharest 2017.

One of the biggest video-mapping events in the world, iMapp Bucharest stands for the largest civil building in the world, more than 104 projectors used, 23.000 square meters of projection surface, over 2.000.000 ANSI lumens and one huge stage.

Each year, in September, the best video artists in the world showcase their work on the façade of the Palace of Parliament, in front of a large audience.

Manifesto

Your new life is fresh. We believe in the idea that we people are the sum of our experiences, so that every new experience you have transforms you into YOUR NEW SELF.

NEW YOU enjoys unique culinary experiences or new products every day. Kaufland will always be there to meet your desire for freshness. Kaufland gives you inspiration to try new recipes. Kaufland encourages you to reinvent yourself constantly, to embrace your new life and to live fresh.

Client:

Kaufland Romania

Our role:

concept, directing, 2D & 3D animations, music & sound design, video -mapping

Date:

September 2017

let touchTimeout; const projectLinks = document.querySelectorAll('.project-item a'); projectLinks.forEach(link => { link.addEventListener('touchstart', function(e) { touchTimeout = setTimeout(() => { link.click(); }, 300); // Kašnjenje pre nego što se otvori stranica, 300ms }); link.addEventListener('touchend', function() { clearTimeout(touchTimeout); // Ako korisnik brzo otpusti, ne otvara se stranica }); });