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PRODUCTION AND POST-PRODUCTION
MOTIONLAB has all the skills required to oversee any shoot or film production; to any scale, timeframe or budget, whether finding the location, or casting the talent; whether overseeing the motion capture, supervising the special effects or leading the art direction.
Before the shoot, we help agencies quickly storyboard their creative ideas using our rapid CGI pre-visualisation stills and animatics techniques.
Our talented artists are experts in all forms of Post-Production; from video editing and colour grading to digital compositing, matte painting, rotopaint to tracking. We also provide sound design and original music composition.
Our key skill remains the ability to bring elements together and blend them into one seamless, stunning whole.
A good graphic design it’s a technique of promotion by the fact that it adapts to business needs and is a powerful tool in creating a strong and memorable brand. We creat CG Art, 2d and 3d animations and visual effects for movies and television.
We have the ability to perform any type of custom animation that suits your needs.
Projection Mapping uses everyday video projectors, but instead of projecting on a flat light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”.
Projection mapping can be used for advertising, live concerts, theater, gaming, computing, decoration and anything else you can think of.
Here at MotionLab we use it as an advertising and interactive tool.
We create and develop large scale events such as festivals, conferences, ceremonies, formal parties, concerts. We study the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
VR and AUGMENTED REALITY
Augmented reality blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. Virtual reality is no longer a novelty. It has real applications for brands today. The subject matter should truly take advantage of the medium-transport people to a place, immerse them in a world, and compel them to explore. The capacity for VR, combined with 360-degree video, to put the viewer at the centre of an experience such as transporting them to a holiday resort, music gig or sporting event, opens up new territory for brands. As well as gaming, entertainment and marketing, brands have adopted the medium for more utilitarian purposes. Unlike virtual reality, which takes us all the way to a new reality, Holograms are those which creates some 3 Dimensional objects in our “own reality”. The HoloLens can create realistic 3 dimensional images and place those images in the world around you. So, when we see through a hololens, we will be able to see all those realistic 3 dimensional objects created around us. It is nothing but Augmenting something into our own reality, so it is also known as Augmented Reality.
Here at MOTIONLAB we love to create. We involve ourselves from concept to planning, and implementation. We work with some of the best copywriters on the Romanian market.
We deliver eye popping advertising.